Tinder established in 2012 as a
online dating software
promoted at a Millennial individual base and it has gone on to control and determine the sector it basically created. Owned by US dating internet site and app behemoth company fit cluster, in 2022, Tinder happens to be wanting to attract brand-new Gen Z customers, as an element of the initial Millennial user base relocated out of the realm of online dating.

Regardless of the ever-increasing competition, in 2022, Tinder continues to be definitely the entire world’s most effective and ubiquitous internet dating app, and many of the stats are spectacular.

Listed below are some of the most fascinating information points across the application.

Top Most Fascinating Tinder Studies

1. A lot more than 50 % of Tinder consumers are Gen Z users

Tinder has not yet revealed precise user get older breakdowns in 2022 but has stated that more than 50 % of its customers tend to be members of Gen Z: born between 1997 and 2012. By presenting a lot more video-focused features a decade on from its Millennial-focused release, Tinder provides experimented with push away competitors from another trend of more compact matchmaking apps directed solely Gen Z.

Programs such as for instance treat, Feels and Lolly
market by themselves as simply for users in their late adolescents to very early 20s. Tinder’s efforts to attract more youthful people is apparently working: whilst in 2022 a Gen Z individual base dominates, because lately as 2020 a lower portion men and women in the US aged 18-29 than those aged 30-44 utilized Tinder.

Percentage folks adults by age group which use Tinder (April 2020)

  • 18-29: 15per cent
  • 30-44: 19per cent
  • 45-54: 8%
  • 55-64: 6per cent

Supply: Statista

2. 57 percent of Tinder discussions end after one information (in accordance with one small data learn)

In 2021 an analyst
examined information from countless anonymous Tinder customers
, and discovered that 57.27 per cent of ‘conversations’ regarding the software ended after one person delivered a note, which was then dismissed. Even though many matches never ever get to conversation phase, 21 % of Tinder conversations are started by ladies, with seven % started by males. Despite frequently seeming getting a reluctance to start cam, guys take over Tinder’s gender split by a ratio of three to at least one in the usa.

Gender of active US Tinder users (March 2021)

Origin: Statista


. Tinder has actually 9.6 million paid members

In Q2 2021 9.6 million folks globally paid a Tinder registration: 17 % for the software’s full individual base of 57 million during the time, many of which made use of the cost-free version of the application.

Tinder membership rate frameworks became a hot subject, after it surfaced the app energized some more mature consumers significantly more than younger customers for subs, causing accusations of age discrimination. In 2000 an investigation by customer group
unearthed that Tinder customers analyzed in Australia who had been in more mature age brackets were recharged a lot more for Tinder Plus subscriptions that people in more youthful age ranges.

In 2019 Tinder was
purchased to cover
a combined $11.5 million in settlement winnings to around an estimated 230,000 course members in Ca, after a plaintiff sued the application over its age-based rates. Tinder had recharged people elderly 29 and under $9.99 per month for tinder Gold, with consumers aged 30 and above spending $19.99. Tinder paid the payment in tiny checks plus free of charge Super loves and Tinder subscriptions. Software chiefs agreed to halt get older discriminatory rate tiering – but only in Ca.

Many paying Tinder readers globally

  • 2015: 700,000
  • 2016: 1.6 million
  • 2017: 3.1 million
  • 2018: 4.3 million
  • 2019: 5.9 million
  • 2020: 6.6 million
  • 2021: 9.6 million

Resource: Statista

4. Tinder mentions of ‘Zoom’ raised 30-fold, with ‘DoorDash’ mentions tripling

statistics from Tinder
, in 2020, mentions of ‘Zoom’ in Tinder emails increased by a rate of 30, while mentions from the United States house shipment solution DoorDash moved upwards by three times. This might be reflective of isolated online dating getting a large trend during pandemic lockdowns, but consumers appeared keen to keep with web east meet east inc-ups. Per research done by Tinder, 40 per cent of Gen Z Tinder people stated they would continue steadily to go on digital times even if venues opened.

Other electronic date-related Tinder statistics


20 percent

of customers had an online day with a match before conference in person

-Mentions in Tinder messages of pet Crossing, the overall game where players can meet up practically, shot up


in 2020


Slightly below one half

of Tinder people had videos speak to a match during 2020

Supply: Tinder’s Way Forward For Dating document

5. Tinder allows you to assign your self certainly nine intimate orientations

In 2019 Tinder
launched a function
that permitted people purchase their particular sexual positioning on application, offering nine choices: straight, homosexual, lesbian, queer, asexual, bisexual, demisexual, pansexual and questioning. Tinder has not circulated research towards sexual orientations chosen by its user base, but studies have recommended that LGBTQ people are very likely to utilize online dating programs than non-LGBTQ individuals. In one learn very nearly twice as a lot of partnered lesbian, homosexual or bisexual individuals than directly people stated they’d came across their own lover via online dating sites or a dating app.

US lesbian, gay or bisexual grownups and dating site/app utilize

Percentage of partnered adults stating they came across their own existing spouse online

Portion of solitary adults trying to find an union or times claiming they use a relationship site/app

Supply: Pew Research Center

6. Tinder’s 75 million-strong individual base presents nearly a third associated with global dating software industry

With 75 million consumers globally in early 2022, Tinder had a 31 percent slice regarding the international relationship software industry. Badoo had been the closest rival with 60 million consumers, followed closely by Bumble, started by former Tinder marketing vp Whitney Wolfe Herd, with 42 million. Tantan, a Chinese app greatly ‘inspired’ by Tinder, features 25 million consumers. In Asia Tinder ‘officially’ has a person base of zero, being one of many web sites and apps obstructed by Chinese Communist Party’s authoritarian censorship program.

Dating applications’ early 2022 international individual base

  • Tinder: 75 million
  • Badoo: 60 million
  • Bumble: 42 million
  • Tantan: 25 million
  • Match.com: 17 million
  • Loads of seafood: 15 million
  • Hinge: 6 million

Source: Businessofapps.com

7. Tinder grossed $392 million in European countries in 2021

While most of Tinder’s user base is in the United States, in 2021 the software grossed $392 million from the European user base. This haul made Tinder the top-grossing non-gaming software in European countries that year, though it wasn’t one of the top 10 apps for the majority downloads. TikTok ended up being one particular installed application overall in Europe in 2021, with WhatsApp, Telegram, Instagram, Twitter next Zoom.

International valuations of dating apps (2022)

  • Tinder: $10 billion
  • Bumble: $4 billion
  • Tantan: $3 billion
  • Badoo: $3 billion
  • Hinge: $2 billion
  • Grindr: $0.6 billion

Origin: Businessofapps

8. 65 billion suits were made on Tinder

By October 2021, 65 billion fits have been made on Tinder globally. Tinder’s development during the preceding ten years ensures that much more suits might have been generated nearer to 2022 than its release in 2012, but this match total figure averages away around 550 million suits per month. 2019 figures showed that the software was actually viewed about two billion times per day globally, while in 2018, 1.6 billion swipes had been generated regarding software daily.

Three a lot more 2021 Tinder swipe stats

Typical wide range of Tinder dates productive consumers went on weekly: 1.5

Total number of times Tinder had been already been downloaded since release: 430 million

Many languages Tinder was productive in: 40

Supply: Expandedramblings.com

9. one out of ten swipes on Tinder is assigned to a brandname

Tinder features monetized alone beyond subscription fees by permitting companies to put advertisements between user users, that people can swipe on. In 2021 one in ten swipes made regarding software happened to be apparently generated on brand name profile adverts such as these. Certainly Tinder’s first significant forays into brand advertising
was available in 2015
, with Bud Light beer. When it comes to campaign, Tinder people could swipe on a Bud advert then enter a tournament to win a visit to a US town called whichever.

Three other Tinder marketing and advertising strategies that made impact

In 2015 a strategy to advertise the movie Ex Machina at Austin, Colorado’ Southern by Southwest Festival watched male consumers match with Ava: the stunning robot celebrity on the film. Many customers talked regarding software and their new AI match before realising she was not real person.

Capitalising on numerous singletons’ wish to have convenience pizza pie on Valentine’s Day, in 2014 Domino’s Pizza established a Valentine’s promotion on Tinder. Customers who matched with all the firm’s profiles could win delicious giveaways and offers.

Also in 2014, United States television network Fox advertised their tv series The Mindy Project by putting users of characters into the tv series from the application. Rather than finding a potential love match consumers had been advised to look at the show, causing accusations the venture was actually «noxious».

10. Yet another special marketing situation: 1,500 Tinder matches with dogs were built in day

In 2014 the marketing and advertising company Bartle Bogle Hegarty
a Tinder advertising campaign that led to the adoption of numerous canines. Tinder customers in ny could swipe right on photographs of dogs through the Social Trees Animal save, before possibly getting their holder. The agency mentioned that 1,500 individuals coordinated with ten canines in the first day’s the strategy. In 2021 dog adoption success was also noticed in Germany. The Munich Animal Welfare Association turned into posting photographs of canines on Tinder profiles, claiming there seemed to be an «insane» response to the 15 pooch pages produced.

20 Finest Tinder Consumer Stats

11. A Tinder consumer Spends 90 Minutes Daily in the application

In line with the study from builfire.com, a Tinder user uses 90 minutes about application, on the lookout for suits, changing their particular profile, or messaging each other during a regular time.

Normally, this time is actually split into little chunks as customers log at the least 11 occasions per day. Guys invest approximately 7.2 mins in each treatment, while ladies invest a bit more (around 8.5 moments).

Origin: buildfire.com

12. Tinder’s Customers’ Marital Reputation

Based on the information obtained from worldwide Index, the consumers’ marital standing covers around hitched, separated, solitary, or even in a relationship. About 54per cent of users reported to get solitary, 12percent of those in a relationship, while 30per cent were married and just 3percent result separated.

Resource: Global Index

13. ladies have a tendency to Swipe Appropriate significantly less than Males

Men swipe correct a lot more than women, around 46% of times, while women swipe right only 14%. This statistic brought from nyc occasions implies that men are much less discerning than females whenever choosing their unique possible suits.

14. Exactly Why Do Men And Women Utilize Tinder?

9,761 millennials happened to be interviewed with regards to their own use of Tinder, plus it turned-out that their unique motives happened to be labeled into four main types:

  • Looking a hookup (22.22%)
  • Interested in a commitment (4.16per cent)
  • Confidence-boosting procrastination (44.44percent)
  • Additional factors (29.16per cent)

Another research on the same subjects disclosed that merely 15% of females made use of Tinder for one-night stands, while around 49per cent accepted to deploying it for this specific purpose. What exactly is really worth observing would be that females got more time for you to decide.




Queen Mary University of London

15. The majority of Opted Interests Integrate Work, Puppy, Travel, Movies, Adventure, Food, Outdoors, and Audio.

Katie Hempenius, a software engineer at Google, conducted research and accumulated data from 10,000 United States Tinder users, with all the ordinary age being 26 yrs old for guys and 23 years of age for females. This means that, the most frequent picked passions happened to be:

  • Music
  • Work
  • Vacation
  • Adventure
  • Flicks
  • Food
  • Puppy
  • Out-of-doors
  • Laugh

Regardless how standard these alternatives appear, they position as the most frequently occurring ones and generally are of no surprise since these tend to be passions that unite united states. Other individuals like Beer, Cooking and Sports, and java are not left either but comprise a smaller individual base.


Katie Hempenius

16. 15percent of Tinder Users have actually a Post-Graduate Degree

Education is certainly not however a substantial determinator of how a commitment goes since charm and character issue more, however, if we were evaluate the preferences of these two men and women, females focus on knowledge criteria when searching for a partner.

Scientific studies expose that around 15percent of the Tinder consumers have postgraduate degrees, and 16% hold a bachelor’s level. Having a qualification will boost an opportunity of getting ideal swipe but
creating a substantial matchmaking profile
helps to make the difference in deciding to swipe correct or remaining.

Supply: Morning Approach

17. For Over 85% of the Indian ladies, knowledge is actually a significant element When Dating on Tinder

Nations like India have firmer opinions relating to interactions compared to others. Most Indian females begin chatting with the purpose of locating an existence lover, so in retrospect they truly are seriously interested in the qualities they desire within lover. Knowledge is actually significant characteristic before analyzing additional characteristics like hobbies, appearance, etc.

In accordance with investigation conducted on over 1500 unmarried Indians on Tinder, the results conclude that 86per cent of males would swipe appropriate whenever they encounter a well-built profile with attractive photographs. Having said that (85%), ladies wouldn’t swipe appropriate without checking their particular educational skills. Depending on additional stats, such which requires step one to start out a conversation, 50% from the surveyed participants claim it doesn’t matter which emails initially.

Source: QuartzIndia

18. Tinder Accounts for Over 30 Million Matches Per Day

Since their beginning, Tinder has actually gained huge attention from users, and countless fits were made. With its start, Tinder taken into account four million suits each day. But during many years, their formula must change in order maintain bots and spammers out. The enhanced formula identifies as spammers people who swipe on users without having to pay attention or press their profiles into the reasonable interactivity area.

This means matching data are near to real life. In 2014, over a billion swipes were generated on Tinder, creating 12 million fits day-to-day, which easily rolled to 30. Currently, in 2022, Tinder boasts over 60 billion suits across 190 nations.

Origin: Colao,


, and


19. Over 72per cent Of Tinder Users Say They Truly Are Open-Minded About Interracial Relations

Dating applications have been charged oftentimes for causing variety dilemmas, but Tinder’s investigation disclosed that people’ mindset has entirely altered. The survey-based throughout the opinion of over 4,200 adults centuries 25 to 45 years old, who was simply majorly from U.S, France, Australia, additionally the U.K., states that people have obtained much more open-minded in regards to on the web relationships.

Around 72per cent of participants voted Tinder given that «most radically varied» matchmaking app in the industry. Whenever requested the same concern about various other applications, the reaction classified Hinge as least diverse app (3%) and Bumble in the centre, with merely 8% vouching for the diversity. Around 70per cent of these individuals claimed are open-minded toward interracial marriages.


Morar HPI

20. Every Month Tinder Scores More Or Less 3.6 Million Downloads

People did actually have an increasing curiosity about making use of Tinder as their main matchmaking application, because application tops every one of the competitors yet. The app that is said to own obtained 430M+ downloads since their launch is growing at a huge rate, with around 3.6 million downloads monthly.

Per study from 2019, another dating application is actually Badoo, with around 2.3 million packages each month. The Android os dating software has actually become popular after a while among the many installed dating applications for Android os apps, but this place had been used by Tinder in 2020 when it became the most downloaded online dating application for Android products with 2.6 million packages in one 12 months. Various other online dating applications which happen to be competing with Tinder are:

  • Happn (985,000 packages)
  • MeetMe (927,000 packages)
  • OkCupid (779,000 packages)
  • Bumble (504,000 downloads)

Source: Statista, 2021; Airnow PLC,


and Tankovska, 2021

21. 70% of Tinder customers consider security Honestly When having sexual intercourse with a New companion

Research discloses that online daters tend to be more attentive than offline daters with regards to protection. Stats debunk the myth that dating apps like Tinder are filled up with those who share STDs and now have careless connections.

Over 70per cent of Tinder people declare to using condoms whenever sex with a brand new lover for the first time. Very good results originated from a questionnaire focused on traditional daters, 58per cent of which stated exactly the same thing.

Tinder and Moar Asking

22. Regarding Political opinions, 16percent of Tinder Users defined as Liberals

Those on the lookout for someone with the exact same governmental opinions can be assured that they’ll find one because Tinder houses daters of practically all stances. With 13% of the consumers distinguishing as Conservatives and 7percent determining as Moderates, the probabilities are that consumers may find one they are seeking.

Incase you’re thinking whether political opinions affect the destiny of a connection, researchers at Pew Research learned that for 71per cent in the followers of the Democratic celebration surveyed, having chosen for Donald Trump is an immediate dealbreaker.

Source: Morning Approach and

Pew Analysis Center

23. Heterosexual ladies Had 52per cent Success Rate on Tinder

Engineers at Rentify conducted research with around 100 profiles to determine what sex, between heterosexual people, would have even more success in getting the proper swipes whenever demonstrated to possible matches.

Heterosexual women had a 52percent rate of success making use of their users, while heterosexual males had a 16per cent rate of success, which had been substantially reduced in comparison to women. Homosexual guys, having said that, had far more achievements (35percent) versus heterosexual males.


Business Insider

24. Tinder is not just for gender – 80per cent of people maybe not involved with intimate tasks with the application

Dating applications are noticed as rooms where you can find only individuals into having rapid hookups, but stats show quite the contrary. Over 80per cent of consumers interviewed declare never to having had just about any intercourse with fits they came across on Tinder.

Another study conducted because of the Norwegian University of research and tech concluded that the portion of Tinder customers who have been engaged in almost any sexual intercourse just once was 13%. Another reduced percentage of consumers (3per cent) accepted to having two experiences, and just 4% had exceeded this wide variety.



25. 50% of Tinder Matches have actually Met IRL.

Michael Rosenfeld, a Stanford sociologist, provides demonstrated that internet dating surpasses the effectiveness of traditional matchmaking or conference lovers through pals or family members. Their research deducted that over 39% of lovers the guy surveyed had transformed an online union into an actual one by choosing to fulfill face to face collectively.

As per Tinder especially, studies have shown that women commonly find out more matches for a potential real-life big date (124) when compared with guys, whom matched just with 111 women. But the most crucial component is 25per cent of those players admitted to being in search of {a serious|a significant|a criti